Bill Cosby got it wrong. His many speeches regarding the plight of poor blacks in this country and their lack of personal responsibility Milan Lucic Jersey Authentic , were not only off the mark, but completely irresponsible.
Cosby failed to take into account many mitigating factors, in what became his regular rants about poor blacks in this country. For example, the last of the civil rights laws was passed in 1965, so it's been forty years since the physical signs of government sanctioned racism have been in place. Please explain to me how, in forty years Brandon Manning Jersey Authentic , we are to undo centuries of terror and government sponsored segregation, emasculation and murder?
While I don't believe blaming the white man for your problems is the answer, neither is preaching to a roomful of upwardly mobile blacks who are probably doing nothing to help those who are less fortunate then they. Poverty is a hard cycle to break; especially if you're black and suffer a history where, in the not to distance past, if you dared to assert yourself as an entrepreneurial, educated person you could find yourself hanging from a tree.
This is a country that used to burn blacks alive for fun; that not to long ago raped a man with a broom handle and two years ago sent a young black boy to prison for having sex with a white girl. This is a country where there are several states that have never sent a white man to death row for killing a black man but routinely send black men to death row for killing white men. And let's not forget what the state of Illinois found when they investigated their death row system.
In his rants Darnell Nurse Jersey Authentic , Cosby failed to mention the sorry state of education in many of the poor neighborhoods in this country. What about elementary schools that graduate students that don't know how to read? How about a high school system that offers classes that are useless for entrance into college? Or where kids graduate and haven't taken a single algebra class? High school is supposed to prepare students for college, regardless of whether the teachers or administrators believe the students are capable of a college education. You can be a very responsible person but if you aren't given the proper building blocks for success then that responsibility may not get you anywhere.
Instead of pointing out to poor people all they are doing wrong, Bill Cosby should take his time and give advice on what they can do right, what they can do to better their lives and the lives of their children. No one ever rose out of poverty because they were constantly reminded of how poor, useless and lazy they are. Instead of pointing fingers we should all offer a helping hand.
Ever use someone else to get your message out?
For example, big Adam Larsson Jersey Authentic , multi-location companies sometimes make important announcements through local plant or office managers, rather than at head office. Another example: advocacy groups that ask their members to individually write or call politicians.
Both examples illustrate what's called a two-step communication strategy - getting extra mileage out of communication by selectively using other people to pass on messages.
It's so common we often don't think of it as a distinct strategy. But, it is, and offers many benefits, including: borrowed legitimacy, extended networks Kris Russell Jersey Authentic , speedy distribution, and unofficial status. Let's review those benefits in more detail, and as we do so, ask yourself how you could apply them.
Borrowed legitimacy: The example of the advocacy group illustrates how you can use third parties (in this case individual votersmembers) to give greater credence to a message.
It also explains the testimonials you see and hear in advertising. And, book publishers commonly use several forms of two-step communication, including testimonials Wayne Gretzky Jersey Authentic , prefaces by well-known or well-respected persons, and book reviews.
In your workplace, some people probably have more influence than others. If you send out a message to the people with influence and ask them to pass it on to others in the organization, the message may carry more weight.
If you're a sales person, you know the value of referrals. Again, this applies the two-step process to borrow legitimacy.
Extended networks: The two-step process can extend personal reach. It's like an old-boys' network that allows us to greatly expand the number of people we 'know'.
Some publishers of free electronic newsletters ask subscribers to pass on copies to friends and colleagues. It's a way for publishers to reach potential subscribers Connor McDavid Jersey Authentic , with an implied or explicit endorsement.
Speed of distribution: Some messages can't be sent out in mass, they need to be delivered individually and personally, but still need to go out quickly. The two-step process can do that.
For example, some associations use phoning trees. Simply sending written notices of meetings may not be enough to get a good turnout. So, one person phones three other members, and those members each phone three other members and so on. If everyone cooperates Leon Draisaitl Jersey Authentic , phone trees are very effective (in my experience, though, 'if' is the key word here).
Unofficial status: Sometimes, organizations use what politicians call trial balloons, which is to say, they want reaction to an initiative before officially announcing it.
For example Ryan Nugent-Hopkins Jersey , a politician might test the feasibility of an idea by leaking it to the media. If a news story refers to 'unnamed sources,' you may be seeing the two-step strategy at work. It allows the politician to get a reading on the public's mood without making a commitment.
In summary, the two-step process refers to the idea of using third parties to pass on important messages. Conscious, creative use of the process can extend your reach and give your message more impact. That makes it a useful addition to your communication toolbox.