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Internet marketing (including online) differs from digital marketing. Internet marketing is advertising that is exclusively on the internet, while digital marketing can take place via phone, on a subway platform or in a video game.
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Digital marketing is used to market more than one product and service. It is widely used to sell people to businesses such as corporations, political parties, and ideas. Political parties use digital marketing to direct voters with positive text messages to their candidates and negative messages on their contestants' opponents and tailor-made ads for recipients visiting frequent digital channels such as FaceBook Newsfeeds and YouTube channels. McDonald's has created a digital campaign "Kick the Trash" to counter the negative pressure in Germany that called the outside of the company.
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