Labels play an important role through all the stages of the value chain of a consumer product. Labels are a significant tool for the brand promotion of companies. Moreover, labels are useful as they contain several important information regarding the product attributes such as the manufacturer details, contents and ingredients, specifications of usage, etc. In addition of supplying such important information, labels also contain an element of marketing communication in them. Such communication helps in attaining the objectives of the manufacturers from a marketing point of view when the product hits retail shelves. Labels also add to the aesthetic value of a product and thus contribute in building the brand value of that particular product. Labels help consumers in product differentiation and enhance the overall value of the product. Labels are applied on various substrates such as paper Authentic ve given birth, breastfed, have had tubal ligation, or took oral contraceptives.